The Scandinavian countries have long been watched by the world for revolutionary designs. This clusters of old European kingdoms design in a way dictated by their surroundings, which is how the simple elegance of Scandinavian living came to life.
Art used to be for those who can afford decadence and opulence, however during the First World War the ideology was to allow art to be accessible to all - perhaps in the effort to alleviate the atrocity of the war. This cause designers to be efficient with their designs, using clean simple line for mass appeal; designing with survival instincts created an aesthetic that was minimalist and highly functional.
Till this day, Scandinavian designs are highly regarded, with Swedish's Ikea having the greatest crowd pull. Danish designers are equally impressive, which is why today's spotlight is on Danish interiors, House Doctors' Moments A/W 2013 collection, it just makes me want to own e-v-e-r-y-t-h-i-n-g.
Discovered via HouseDoctor
Full catalogue here.
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